K.D. ICE CREAM:
This just kind of sounds gross to me…
It turns out that the idea of combining Mac and Cheese with ice cream might be a GOOD one – judging by the online response after Kraft foods and Van Leeuwen Ice Cream did just that on “National Mac and Cheese Day” on Wednesday. The 2 companies joined forces to create a limited-edition mac and cheese ice cream flavor, and the demand was so great for the dessert debut, the website crashed within 9 minutes, and the entire 2,000-pint inventory was wiped out online within an hour. In addition to online sales, they sold the…umm…interesting food mash-up in Van Leeuwen’s brick-and-mortar shops in the US. Well, for a little while, anyway. It took only 3 hours to sell out of their 9,000 scoops. If you missed out, don’t worry: Kraft has launched an online sweepstakes with the chance to win 2 free pints.